Throughout Pennsylvania, consumers have been buying fresh, local produce at area farm markets and produce stands for generations. And it’s that desire of wanting to buy local that is the focus of the Pennsylvania Apple Marketing Program’s latest marketing campaign.
During the cool months of autumn, it’s the state’s apple crop that takes center stage. From the abundant varieties of fresh apples, to homemade products like apple cider, sauce and dried apples, the Pennsylvania Apple Marketing Program is using a variety of advertising vehicles to focus attention on the state’s farm markets.
Across the state, outdoor boards, radio commercials and strategically placed web ads will highlight Pennsylvania’s farm markets as the place to go to find fresh produce, especially apples.
Click on any of the following to check out the messages created for the campaign.